ع
The Commerce Ministry issued a circular to the Federation of Saudi Chambers announcing an exceptional three-month discount season that runs from Aug. 1 to Oct. 31, 2026. This period will operate independently of the regular yearly discount allowance granted to commercial establishments throughout the kingdom. Businesses and e-commerce platforms are invited to apply for special licenses to participate while maintaining full adherence to promotional regulations. The ministry emphasized that the initiative aims to deliver added value to both retailers and shoppers during the designated window.
According to the Commerce Ministry, the exceptional season will have no impact on the standard allocation of up to 90 discount days per year that can be divided into three separate periods of no more than 45 days each. This separation ensures retailers retain their full regular promotional capacity alongside the new opportunity. The circular distributed to the Federation of Saudi Chambers outlined these parameters in detail to guide industry participation. Such provisions allow for strategic sales planning without overlap between standard and exceptional campaigns.
The Commerce Ministry reported that interested commercial stores and online retailers can submit applications electronically through its official website to secure the required permits. Approved licenses must then be printed and displayed clearly at points of sale during the discount period. Officials have urged all eligible entities to comply strictly with existing rules on pricing transparency and campaign conduct. This electronic process is intended to facilitate broader involvement across physical and digital retail channels.
The Federation of Saudi Chambers has called on the private sector to engage fully with the Commerce Ministry’s exceptional discount season. Participation is positioned to increase sales volumes and consumer traffic in retail outlets nationwide. In its response to the ministry circular, the federation highlighted potential advantages for businesses seeking to expand their customer base. The appeal underscores coordinated efforts between government and industry bodies to stimulate commercial activity.
Central Statistical Bureau figures place Saudi retail sector growth at an annual average of 4.2 percent over the past five years, driven in part by targeted promotional periods that lift consumer spending. The three-month window aligns with seasonal peaks including back-to-school and pre-holiday demand, according to industry assessments published by the Ministry of Commerce. Such campaigns have previously contributed to elevated footfall in commercial centers and e-commerce platforms. The current initiative builds on this pattern by extending promotional scope without reducing baseline allowances.
The Commerce Ministry noted that all participants must adhere to guidelines on discount labeling and consumer protection throughout the exceptional season. This requirement forms part of the broader regulatory framework that governs sales events in the kingdom. Retailers preparing campaigns in advance will be better positioned to meet licensing deadlines and operational standards. The ministry continues to monitor compliance through its established oversight mechanisms.
