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The Saudi Tourism Authority has launched a new digital platform to promote tourism during the summer of 2026, the authority announced through the Saudi Press Agency. The platform, operating under the slogan “Unlock More,” serves as a single gateway for travelers to discover and book a variety of offers from partnered companies. It aims to encourage both domestic tourism and visits from Gulf countries by simplifying the planning process for seasonal trips.
Partners from the hospitality, aviation, travel, transportation and retail sectors have joined the initiative, according to the authority. More than 50 private-sector tourism operators are involved in providing exclusive packages, promotions and benefits through the site. This collaboration seeks to create a coordinated ecosystem that boosts visibility for local businesses while offering value to visitors.
Travelers can access the platform via VisitSaudi.com/SeasonalOffers, the Saudi Tourism Authority reported. The digital tool integrates accommodation reservations, flight bookings, event tickets and entertainment options into one interface. It supports users from initial planning through to on-site experiences at chosen locations.
Key destinations included in the summer campaign are Riyadh, Jeddah, Aseer, the Red Sea area, Taif and Al-Baha, according to details released by the authority. Offers cater to families, leisure seekers and those interested in cultural, entertainment or nature activities. The packages reflect a range of preferences to maximize appeal during the peak summer period.
The launch aligns with ongoing efforts to expand the kingdom’s tourism sector as outlined in Vision 2030, a Saudi Tourism Authority statement indicated. Ministry of Tourism data shows the country welcomed 122 million visitors in 2025, marking a 5 percent increase from the prior year. Officials have set a target of 150 million annual visitors by 2030.
Tourism currently contributes about 5.2 percent to gross domestic product, according to government figures shared in recent briefings. The sector has created around one million jobs so far, with ambitions to reach 1.6 million by the end of the decade. These developments underscore the role of digital initiatives in sustaining growth momentum.
The platform also builds on previous summer campaigns that have successfully increased internal travel and regional arrivals, the authority noted in its announcement. By aggregating offers in one place, it reduces barriers for potential tourists seeking comprehensive deals. Additional seasonal experiences are expected to be added as the campaign progresses through the summer months.
