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The Ministry of Tourism launched the Unified Tourism Services Platform during the LEAP 2026 event in Riyadh. The system provides a single digital gateway for investors, tourism professionals and sector employees seeking licensing, compliance verification, investment facilitation, training programs and additional support tools. It incorporates Tourism X, an AI-powered chatbot that delivers real-time assistance to users navigating the various procedures. Ministry spokesperson Nasser Al-Ansari noted that the platform builds on existing digital government efforts, aligns with Saudi Vision 2030 and strengthens integration among all tourism stakeholders.
According to the ministry, the Unified Tourism Services Platform streamlines procedures that once required navigation across multiple separate systems. The initiative enhances user experience by reducing processing times and improving overall efficiency within the sector. Services are accessible through the ministry’s official channels, including its website at mt.gov.sa, which also hosts information on news, initiatives and regulatory updates. These changes form part of a sustained push toward full digital transformation in tourism administration.
The launch builds on the beta introduction of the Saudi MT App earlier in 2026, which the Saudi Press Agency reported as an AI-powered unified platform featuring an intelligent assistant named Noura and various digital transaction capabilities.[[1]](https://www.spa.gov.sa/en/N2623498) That earlier rollout included tools for investors, business owners and tour guides while supporting broader AI integration across the industry. The current platform expands those foundations with additional focus on licensing and compliance functions. Ministry figures indicate the combined digital offerings aim to support continued sector expansion following the kingdom’s early achievement of its Vision 2030 visitor targets.
Nasser Al-Ansari stated that the platform will enable smoother interactions for all participants in the tourism ecosystem. The ministry has emphasized its role in fostering an environment conducive to both domestic and international investment in hospitality and related services. Training modules within the system are designed to elevate professional standards across the workforce. Such measures align with national objectives to elevate the tourism sector’s contribution to economic diversification.
The ministry’s website lists the platform alongside other recent digital launches, including the MT Developer Portal that provides APIs for technology partners. These tools collectively create a comprehensive ecosystem for building scalable solutions in the tourism space. Officials indicated that user feedback will guide future enhancements to the Unified Tourism Services Platform. The development reflects ongoing coordination between the ministry and broader government digital infrastructure programs.
