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The Saudi Central Bank’s monthly statistical bulletin placed July 2026 e-commerce sales through Mada cards at SR37.6 billion, reflecting an 11.8 percent increase from SR33.6 billion in June. The same bulletin showed a 26 percent year-on-year expansion from SR29.8 billion in July 2025, with the transactions completed across 197.6 million operations. SAMA data further detailed that these figures capture only payments executed via the domestic Mada network on e-commerce platforms and mobile applications.
Broader consumer spending metrics from the central bank placed total expenditure at SR144.95 billion in July, an 8 percent rise from the prior year. Point-of-sale transactions within that total climbed 7 percent to SR62.85 billion while cash withdrawals fell 3 percent to SR44.47 billion, according to SAMA figures. The e-commerce segment via Mada therefore contributed notably to the overall expansion in non-cash payments.
SAMA’s bulletin for the period highlighted that the July performance built on gains recorded in earlier months of 2026. In the first quarter of 2025, e-commerce sales via Mada had already reached SR69.3 billion with 56 percent annual growth, a report from Qoyod citing central bank data showed. October 2025 separately recorded a monthly peak of SR30.7 billion, up 68 percent from a year earlier, per earlier SAMA statistics referenced by the national platform.
The central bank releases its statistical updates monthly to monitor trends in the payment ecosystem as part of tracking economic indicators. July’s sequential advance of 11.8 percent followed varied monthly movements but aligned with a multi-year pattern of rising digital transaction volumes. Argaam analysis of the same SAMA bulletin noted that e-commerce via Mada formed a growing share of the SR144.95 billion in total consumer outlays.
Officials at the Saudi Arabian Monetary Authority compile the data from transaction records across the Mada network operated by local banks. The bulletin explicitly excludes e-commerce purchases made with international cards such as Visa or Mastercard from the reported totals. This methodological boundary allows the figures to isolate domestic debit and credit card usage in the online retail space.
Consumer spending reports from the central bank have documented sustained momentum in digital channels throughout 2025 and 2026. The July e-commerce total of SR37.63 billion, as rounded in some summaries of the bulletin, came amid 1.1 billion point-of-sale transactions processed across 2.5 million terminals nationwide. Such metrics continue to inform assessments of payment modernization under national economic frameworks.
